UFC president Dana White announced that Zuffa Boxing will create its own titles, separate from traditional boxing belts.
White aims to revolutionize boxing the same way UFC transformed mixed martial arts.
He hinted the new championships could feature in the upcoming Riyadh Season entertainment event in Saudi Arabia.
Paramount Deal Boosts U.S. Presence
Zuffa Boxing signed an exclusive media rights agreement with Paramount starting in 2026.
The deal schedules 12 annual events on Paramount+ and select fights on CBS.
Paramount’s support allows Zuffa Boxing to expand production, promotion, and marketing to reach casual and hardcore fans.
The partnership positions Zuffa Boxing as a major competitor in the U.S., potentially attracting top-tier fighters.
Riyadh Season to Showcase Champions
Dana White revealed that Zuffa Boxing belts could serve as a “Golden Ticket” for fighters at Riyadh Season.
The event provides an international platform to promote champions and grow boxing’s profile in the Middle East.
Fans will see both veteran and rising fighters competing for titles, blending American entertainment spectacle with elite sport.
White aims to expand Zuffa Boxing’s reach and attract a global audience with this strategy.
