Former kickboxing champion and media figure Andrew Tate announced his takeover as CEO of Misfits Boxing, replacing YouTuber-turned-fighter KSI. The move came just weeks before Tate’s scheduled heavyweight bout against reality TV personality Chase DeMoor on December 20 at Dubai’s Coca-Cola Arena.
Misfits Boxing, founded three years ago by KSI, Mams Taylor, and brothers Kalle and Nisse Sauerland, built its brand around influencer and celebrity fights. KSI appeared blindsided by the news and lashed out online. “WHAT THE ACTUAL F*** IS GOING ON?” he wrote on X. “This is the dumbest thing I’ve ever seen. Make ANDREW TATE the CEO?! ARE YOU SERIOUS?!”
Tate’s Past Fight Sparks Online Backlash
After the announcement, old footage resurfaced of Tate’s final professional fight in 2016, quickly going viral with nearly five million views. The clip shows Tate quitting in the first round against Ibrahim El Boustati at Enfusion Live 44 in the Netherlands.
He appeared to signal eye pain after taking a heavy left hook, and the referee awarded El Boustati a TKO victory. Tate retired soon after, citing severe eye damage accumulated over his career. Fans used the video to mock Tate’s comeback, questioning his toughness and ability to lead a boxing promotion.
Fans Question Misfits’ Direction Under Tate
The viral clip reignited frustration among Misfits fans already angry about KSI’s removal. Many accused the company of chasing controversy rather than sporting integrity. Critics argued that Tate’s history and online reputation could damage Misfits’ credibility.
As the December fight approaches, DeMoor appears to have public sentiment on his side. Tate faces an uphill battle both inside and outside the ring, fighting not only his opponent but also a wave of skepticism surrounding his leadership and his legacy.
